The Complete Guide to Pricing Your Services & Collecting Upfront Deposits

Determining the right pricing structure and deposit percentage is critical for any growing business in Nigeria.

Golden Rules for Deposit Pricing

### 1. High-Ticket Services (₦20,000+) For high-value appointments like bridal makeup, event photography, or catering: - **Recommended Deposit**: 30% to 50% - **Why**: Protects your date slot while remaining affordable for the client.

### 2. Standard Daily Services (₦5,000 – ₦15,000) For haircut, gel polish, or basic styling: - **Recommended Deposit**: Fixed ₦2,000 – ₦3,000 - **Why**: Low enough for quick decision making, but high enough to guarantee the client arrives on time.

### 3. Made-to-Order Custom Goods For custom dresses, gift boxes, or custom baking: - **Recommended Deposit**: 50% minimum - **Why**: Fully covers the cost of raw materials and ingredients.